Successful Logos...Channel 4

Another logo I think has been really successful is the Channel 4 logo. I have found the identity guidelines which specifies the criteria for the logo in times of reproduction for screen and print.

'Many brands place their logos
in the bottom right position of
the page. However Channel 4
places its logo in a distinctive
centre right position. This is
unique to the channel and is
therefore instantly
recognisable.' Channel 4

Guidelines.

This shows the isolation area for the logo - it should always appear with an area of space around it equivalent to 0.3 of the height of the logo.

e.g. Height = 100mm

Space = 30mm

In the guidelines it also specifies of what not to do with the logo:

The colour palette:

Recommended logo sizes:

A3 Portrait 54 mm

A4 Portrait 40 mm

A4 Landscape 42 mm

Brochure 44 mm

210 Squared 38 mm

A5 Portrait 34 mm

A5 Landscape 34 mm