ITV Off-Air Campaign

What I found from these images are that for off air campaigns the logo for ITV is on the right.

A different approach to ITV's off air campaigns, an illustrated style, almost in a catch phrase visual.

Effective visuals for the live debate for prime minister on ITV.  The white profiles of the faces really advance from the black background, its a really striking image, it does make you think it is an ITV 'fictional' programme, but the small print shows its for the election.

An image showing the new 'Bill'.

'Agency: BBH

Client: ITV 

ITV has launched its first series of campaigns as created by Bartle Bogle Hegarty (BBH), its advertising agency appointed in October.

Off-air campaigns for the brand-new interlinked dramas ‘Moving Wallpaper/Echo Beach’ include posters and press, as well as online work from ITV’s digital agency Dare.

The push also includes campaigns for the comedy drama series ‘Honest’ and ‘Primeval’.

The marketing activity coincides with the unveiling of a new look ITV1 schedule in 2008, which sees the return of News at Ten, an increased focus on weekday peak time hours and a revitalised weekend line up.

ITV Group Marketing Director, David Pemsel, said, “BBH is delivering a refreshing approach and tone to ITV’s off-air marketing which lead us into the new era of our content-led strategy.

“With a higher level of aspiration, we will continue to engage our mainstream audiences in clever and entertaining ways. Viewers will also see more synergy across ITV’s channels.”

BBH’s remit is to develop off-air creative work across the ITV channel portfolio working alongside ITV Creative, who continue to produce all on-air creative, and Dare, ITV’s digital agency.'

Taken from utalkmarketing.com

Every Step You Take: Documentary

This is the poster for the documentary 'Every Step You Take' by Nino Leitner, an Austrian documentary maker. It looks more like a horror film to me, with the eerie yellow against the bluey grey. The colours do actually work well, although I am not sure about the alignment of the text, it looks a bit 'here, there and every where!'

I am currently looking at CCTV documentaries to 'promote'. As it stands, my brief is quite lost and has no direction.

Safer Neighbourhoods

This is a campaign from the Safer Neighbourhood scheme that ran for 4 weeks in London and the aim was to raise the people of London the role of the Safer Neighbourhood team - particularly in the form of officers patrolling by foot in an attempt to learn the areas and be closer to the public.

This idea has been conveyed cleverly in the use of footprints to build up the images featured in the posters, its really effective against the white background. And the main text is clear and legible, the use of 'More Chance of Getting Caught' in red makes the type stand out almost as a warning to offenders or those about to offend. The direct tone also seems as though the poster is speaking to the viewer, and the use of short sentences gives it a short, snappy punch.

Team Impression

1 Lockwood Close,
Leeds,
LS11 5UU
www.team-impression.com

I took a variety of images with my Digital SLR at Team Impression, however my memory card corrupted and I have lost them all.
It was really interesting to see the printing presses in full working motion, and seeing examples of the packaging coming out. Especially the Jamie Oliver cutlery packaging, seeing the finished printed version which had been die cut and then seeing a finished, assembled version.

Seeing the women in the handcrafting section was odd for me, as I just expected that there would be some machine that can fold, glue and bind things together, with the fast ever advancing technology in printing, there may be a machine soon.

Our tour guide explained how one of the rooms used to have around 10 people in it, but then pointed to a machine in the corner and said it does the same job as what they used to do.

I found it a very interesting experience, I just wish I had the photos to show that!

A Look At Print...

This is a postcard from a Vernon Street Exhibition, I think it would have been digitally printed due to the low numbers in which these would be printed. The image side has a glossy/silk finish and the back is matte like a traditional postcard. The image is taken from a video by the artist in which a tortoise is on its back

Design For Print... Printing Processes

Printing is the application of ink or varnish on to a substrate through the application of pressure from a printing plate. Ink jet is a modern process where the substrate is sprayed. There are different printing processes used and all differ in quality, production rate and cost.

offset lithography - available in sheet-fed or continuous web fed
engraving - fine stationery
thermography - raised printing, used in stationery
reprographics - copying and duplicating
digital printing - limited now, but the technology is exploding
letterpress - the original Guttenburg process (not very common)
screen - used for T-shirts and billboards
flexography - usually used on packaging, such as labels
gravure - used for large runs of magazines and direct-mail catalogues

Design For Print... Offset Lithography

Definition:
A printing method in which the image on a plate is transferred 'offset' to an immediate roller prior to final transfer to the paper.

Taken from:
Production For Print by Mark Gatter

'Paper is loaded onto a platform at the back end of the press, above which is a series of suckers. These lift the paper, one sheet at a time, and enable the grippers (grabbing pincers mounted on a chain-link drive) to grab it along one edge (called the gripper edge) and pull it into the first ink unit, where it is printed with the first colour. As it leaves, it is grabbed again and pulled forwards into the next ink unit, and so on.'

A brief history...

The first rotary offset lithographic printing press was created in England and patented in 1875 by Robert Barclay.[1] This development combined mid-19th century transfer printing technologies and Richard March Hoe’s 1843 rotary printing press—a press that used a metal cylinder instead of a flat stone.[1] The offset cylinder was covered with specially treated cardboard that transferred the printed image from the stone to the surface of the metal. Later, the cardboard covering of the offset cylinder was changed to rubber,[1] which is still the most commonly used material.
As the 19th century closed and photography captured favor, many lithographic firms went out of business.[1] Photoengraving, a process that used halftone technology instead of illustration, became the leading aesthetic of the era. Many printers, including Ira Washington Rubel of New Jersey, were using the low-cost lithograph process to produce copies of photographs and books.[3] Rubel discovered in 1901—by forgetting to load a sheet—that when printing from the rubber roller, instead of the metal, the printed page was clearer and sharper.[3] After further refinement, the Potter Press printing Company in New York produced a press in 1903.[3] By 1907 the Rubel offset press was in use in San Francisco.[4]
The Harris Automatic Press Company also created a similar press around the same time. Charles and Albert Harris modeled their press “on a rotary letter press machine,” (“Short History of Offset Printing”).

Advantages:

- The high quality of print is consistent.
- Plated are easy to produce.
- Cheap - medium to long print runs benefit from this.

Disavantages:

- Not as high quality as rotogravure.
- Colour variation can occur when the ink and water levels fail to remain consistent, this is likely to occur in longer print runs.
- Imperfections on the printed image that are caused by dirt or other alien particles cause 'hickeys' or 'bullseyes'.