Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Tuesday, 1 November 2011

Faceless People

While googling a CCTV film called Faceless, I happened to notice one of the Google results about aliens:



The link led to a Daily Mail story on a couple who have a mask on to appear faceless, and had been appearing at some high profile events in London e.g. Wimbledon, Elton John's white tie ball, the launch of the Harrod's sale opened by Kim Cattrall.

Publicity stunt? Fed up celebs? Viral? Prank?

The Faceless people watch Wimbledon...



And attend a Harrod's event...


They have their own chauffeur?


All of this exposure generated a buzz on the internet, and cleverly so, when you put into Google 'faceless people' you were directed to this:


A countdown to a new Lotus! (Evora)



From utalkmarketing.com:




Tuesday, 18 October 2011

Safer Neighbourhoods

This is a campaign from the Safer Neighbourhood scheme that ran for 4 weeks in London and the aim was to raise the people of London the role of the Safer Neighbourhood team - particularly in the form of officers patrolling by foot in an attempt to learn the areas and be closer to the public.

This idea has been conveyed cleverly in the use of footprints to build up the images featured in the posters, its really effective against the white background. And the main text is clear and legible, the use of 'More Chance of Getting Caught' in red makes the type stand out almost as a warning to offenders or those about to offend. The direct tone also seems as though the poster is speaking to the viewer, and the use of short sentences gives it a short, snappy punch.







Korey Kay and Partners


Slightly unrelated to CCTV, but still looking at campaigns and how they are made effective is this advert. It actually made me feel quite ill at the end, but to me that's great, to be able to make an audience an emotion that makes them feel the advert physically is amazing.
Watch it:




This is taken from the Korey Kay and Partner website, they are a New York based company, and have created some quite poignant campaigns.

'Founded in 1982 as the Agency for Entrepreneurs, Korey Kay & Partners is a creatively-driven, full-service advertising agency based in New York. “Outsmart not Outspend” is our credo. Our claim to fame is putting companies on the map. Then all over it. Virgin Atlantic Airways, Comedy Central and Wynn Las Vegas are among them...'

Don't Assume Motion Advertisements

This is for the same campaign in the previous post, 'If you see something, say something.' The latest update of the MTA's award-winning security awareness campaign, launched in April 2011, includes four 15-second television commercials, newspaper print ads, and posters on subways, buses and trains. It was created by MTA ad agency Korey Kay & Partners.


Another version: The style of these adverts although they aren't visually sinister, psychologically it can have an effect as it leaves the viewer wondering what will happen next - why did the man walk off leaving the bag? What's in the bag? More importantly, they are all men in these commercials! Sexist?

If You See Something... Say Something






This is a poster from New York encouraging passengers of public transport to be cautious and remind them of the following:
* Be alert to unattended packages.
* Be wary of suspicious behavior.
* Take notice of people in bulky or inappropriate clothing.
* Report exposed wiring or other irregularities.
* Report anyone tampering with surveillance cameras or entering unauthorized areas.
* Learn the basics of safe train evacuation.

I believe this poster to be from around 2004 and is 'designed to maintain awareness of the continued terrorist threat to public safety.'
I actually find this a pretty scary poster, it could be the bright yellow, a warning and hazard colour, with the bright red and black which catches the audiences eye. The bold chunky capital letters gives it that urgency too, in a script type of font it wouldn't communicate half as well.

I know there is the constant terrorist threat but does this reminder need to be constantly in your face on public transport every day? Is this not making people too paranoid - I know in the few months after 9/11 and 7/7 too, my own paranoia played havoc! At a young age of 12 I flew over New York within weeks of 9/11 and being at that age, I was suspicious of everything!
I also happened to be in London just a few weeks after 7/7 and again, I found myself looking at people on the Tube suspiciously, and it was terrifying as we were evacuated from a tube station, this was a false alarm believed to be from a person 'over worrying'.

But then again, this simple poster could potentially save lives.

Safer Neighbourhoods







A promotional campaign to drive awareness of the Safer Neighbourhoods, I think I prefer the more corporate design for policing posters, unlike the attempt at the 'Keep Calm and Carry On' the Policing Pledge would have been better suited with this corporate tone.

Police Pledge






This is a Police Pledge poster in the style of the 'Keep Calm and Carry On' posters, this is one example in the series of three, the other two featuring the slogans:

- WE WANT TO GIVE YOU A GOOD TALKING TO

- YOU HAVE THE RIGHT not TO REMAIN SILENT

Clever using these police 'statements' as the slogan, but it just makes the public feel like criminals, this is supposed to be the Police Pledge to listen to the public, but this poster seems quite intimidating, even though it's clear and to the point, maybe they need to reconsider the tone of voice?

Who Watches the Watchers?

Again, quite a horrific design, but I love this idea of men in suits with the CCTV for a head, this is actually quite a creative idea! If designed a little better it could be a really powerful piece of imagery! I also think it brings up a valid point, who does watch the watchers?


18/10/2011 
What's funnier is this has been designed Photography students at a London university! They also created this version too:






Cool concept, but needs more thought on the design.





BEPJ






Bro Emlyn - for Peace and Justice.

In terms of visuals, it's cheap and nasty, but I love what it stands for!

This is BEPJ's visual response to the use of Unmanned Aerial Vehicles 'a group who campaign on peace and justice issues in the Newcastle Emlyn area of West Wales, are calling for action against drone testing at ParcAberporth. Amongst BEPJ's concerns are:

  • 50,000 people live under the new 650 sq mile UAV testing zone. Two drones have crashed in the first months of flying out of Parc Aberporth so there are great concerns about safety.
  • Operators will have to abide by a "code of practice" on privacy, but the MOD will be the main user and they are unlikely to be accountable in the same way.
  • Military drones attacks are calculated to kill 50 civilians for every combatant killed
  • The expected hundreds of jobs have not materialised. Only 18 people are currently employed at Parc Aberporth.'

What Are You Looking At?






This image is from a Facebook page against putting CCTV up in Aylesbury. I am not sure if he created the image or not, but I like how the anti-CCTV attitude has been put cross in the style of a CCTV sign, often seen on fences and perimeters.

'I have set this up, to campaign against the raising CCTV cameras being installed across aylesbury vale. Bucks County Council have started to place more CCTV cameras at various junctions in aylesbury, under the disguise of, traffic management system. These cameras overlook residential areas and this is an invasion of our privacy. Some or these cameras have ANPR capability. The police are going to have access to all of this data and can use and abuse it however they want. It's ment for traffic management we are told, so TVP should not be allowed access to any of it.'


Taken from Danny Dayking's Facebook page.

Friday, 23 September 2011

Proper Propaganda


A counter terrorism poster by the Met Police.