YCN... Further Advert Investigation

After today's crit, it was suggested to submit the ident itself rather than the stills. However, to do this, the animation needs refining and sound including. For this, further research is required into spirit and liqueur advertising.

I will be looking at adverts that don't include people, as using people tends to change the mood of the advert, especially in alcohol advertising, where the presence of people lightens the mood, as the advert I have created has quite a serious tone of voice. I will also be looking for adverts that are 20 seconds or less, again, my advert is quite short and concise, but Smirnoff for example have a 90 second advert.

I will be looking for:

- Duration

- Sound

- Drink Aware/ Drink Responsibly warnings

Some of the ads don't have links that can be embedded, so the link is included instead:

Company: Sainsbury's Wine (Collected 2007)

Duration: 20 seconds.

Sound: Sainsbury's jingle with a woman's narration.

Warning: www.drinkaware.co.uk

Company: Smirnoff - Impurity Must Be Removed (Collected 2006)

Duration: 20 seconds.

Sound: Sound effects to match on screen visuals - glass clink, impact sound for bottle falling. Quite dramatic but subtle sounds in the background with a male narration.

Warning: www.drinkaware.co.uk

Company: Smirnoff - Vodka and Cola (Collected 2010)

Duration: 20 seconds.

Sound: Light synthesised sound with a beat, plus sound effects and a male narration.

Warning: www.drinkaware.co.uk

Company: Absolut Vodka- In an Absolut World

Duration: 20 seconds.

Sound: Simple guitar tune, with a beat later on and a voice harmony, plus a female narration.

Warning: www.drinkaware.co.uk and 'Drink with absolut responsibility.'

Company: Bailey's- Listen To Your Lips

Duration: 30 seconds.

Sound: Lighthearted tune with voice, no words with female narration.

Warning: www.drinkaware.co.uk

Company: Sainsbury's Wine

Duration: 20 seconds.

Sound: Sainsbury's jingle and narration.

Warning: www.drinkaware.co.uk

Company: Sainsbury's Wine

Duration: 20 seconds.

Sound: Sainsbury's jingle and narration.

Warning: www.drinkaware.co.uk

YCN... Alcohol Advertising on TV

- Southern Comfort



This is quite chaotic and the complete opposite of what we want, however I like the last visual of the ad which is the bottle with 4 of the different variations that Southern Comfort can be drunk with.

YCN... Auchentoshan Website

The way Auchentoshan is marketed on their website still preserves the traditional, high quality standard but, visually this could appeal to a younger audience. The website has a page on how to enjoy Auchentoshan, including cocktails, drinking it neat (on the rocks) and how it can accompany food, extremely handy for people like me, who have no idea. Also on the site shows the process in the distillery including animations, which are narrated, and the user can navigate through each stage of the process, I found this really interesting, as again, its not something I am knowledgeable about.