Screen shots from the title sequence from Louis Theroux Weird Weekends...
I really like the style of this motion graphic quite minimal but high impact - the movement of the elements across the screen create a flow. I also love the black and white photos/videos against the black, orange and white, it makes a great contrast.
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Another cool kinetic type example, with some clever representations throughout, only the keywords appear on the screen... - 0:16 'through these doors' With the three words going through the stem of a letter, as if going through a set of doors. - 0:19 'each of which...six digit code' These three words appear in 2 blocks of three, with the order changing, representing the 6 digit code that changes every 12 hours, with the correct code being represented by the each individual word turning green. - 0:24 'ELEVATOR' This is written on its side and moves vertically from bottom to top, like a lift. - 0:44 'ELEVATOR' This is a reduced size version which fits on the screen and reads horizontally, with equally spaced black dots across the top and bottom with green lines connecting, showing the laser motion detectors that George Clooney is describing to his group.
This is a cool animation based on a scene from Lock, Stock and Two Smoking Barrels. particularly like, the variety of sizes and the different directions in which the text is placed. These kinds of clips only tend to focus on the speech, however, this does emphasise a background noise, two footsteps, which is represented on the screen by two faint foot prints. The colour scheme works well, yellow, black and white which varies in the amounts used throughout. At 0:35 where the voice can be heard saying, 'If you bend the truth...', the text bends into the background, making it look 3D which is really effective. The exclamation mark is used as some kind of knife weapon throughout using a stabbing effect, which again is simple but effective.
Genius. I love this, I love the typography tree, the typography snail, the typography rain and puddles... You get the picture. No fancy flashes or shapes and swirls, just type. The spatial movements really immerse you into this 'type world'. Bloody brilliant!
This is slightly cheesy in areas, but I think the filters/animations of the text really suits the theatrical, musical theme. The colours work well, black and white is always effective, but the scarlet of the heart makes it more effective, as it gives it that feminine, lipstick, show girl feel. At 0:23, the simple use of semi circles changing black, grey and white makes it look like flashing lights you may get in the theatre, this is a simple idea with no lighting, but the way the colours change, give this impression.
The beginning of this is really cool, it looks like the 'structure' is something you would see under the microscope, like a cell. I love use of space and when this 'thing' rotates, the centre is in focus, so the spheres at the end of the spindles are blurred as they move past the camera. The music at the beginning seems to suit this bit also. After 0:27 the clip seems to lose the plot.
This is more of a motion graphic featuring typography, this is a much more complicated way of communicating type, and it's really effective. I would love to be able to create something like this, where with the other more simplified clips I can work out how the motion is constructed, I have no idea how this one is made.
I think this is a fantastic piece of kinetic typography, in terms of the visual and the concept which is quite humourous. There are a few The type used is the same as the narration being played, and the main words throughout are highlighted in red. The visual style of the clip is like a mind map with the different phone options branching off. The animation of each phone option represents the action being described, for example at 0:08 'If you are an obsessive compulsive press 1 repeatedly', the animation for this is multiple different sized, black and white 1s moving between background and foreground - as if the number one button is being pressed continuously. I also like at 0:15 'Multiple Personality Disorder', which is represented by the word personality in 4 different fonts.
I am not posting this because it is something I love (although I do love the song), it isn't one of the greatest clips I have watched, but this is a whole new world to me and I am investigating into different techniques used which can begin to inform my own work. At 0:06 where the cut out letters appear spelling the title of the track used and the artist, I quite like this, and never thought of incorporating 'real' elements instead of only digital type... if that makes sense? Again, something I am noticing a lot is the animation reinforcing different words, such as at 0:23, the word bright, being in yellow, when on the whole the text is grey.
Sticking with the Family Guy theme, I quite like this example of kinetic type, for many reasons, I like the faded 'ha's' used to show the audience laughing at 0:03. Also at 0:12 where Stewie is saying the material is 'so fresh', the use of blue, yellow and white is visually quite a fresh look. The visualisation also enhances the stutter throughout Stewie's speech notable at 0:14 (I've), 0:19 (reference), 0:23 (that's) and in a few other places. On the second reference of fresh, an animated fancy illustration appears in the left corner to further emphasise this. At 0:45 when Stewie talks about Titanic jokes, I love how the screen is half blue text on white background (top) and white text on blue background (bottom-sea), and the word Titanic snaps in half and sinks, like the ship did.
This isn't an example of what I would call good kinetic typography, and I don't think this works without seeing the Family Guy episode, but it was created using After Effects. The multi coloured text seems to work with this one, maybe as it is from a brightly coloured cartoon?
This is a great representation of the scene from Pulp Fiction where Jules Winnfield (played by Samuel L. Jackson) is interrogating Brett. Brett's dialogue appears in a lowercase bluey-white colour, which represents his quiet yet terrified answers, which is shown through the text jumping around in some parts. Jules's dialogue appears in a pale yellow colour, in varying sizes to emphasise different parts of the speech. At 0:05 the text appears to jump up and down which enhaces the noise of the table being turned over and thrown across the room. At 0:38 after the gun shot, there are 'blood stains' in the same colour as Brett's speech to show it's him tht has been shot, and this runs throughout the rest of the speech.
The text featured in this is from a scene in V for Vendetta (which I haven't seen), it is a dialogue between two characters in the film. Again, the colours have been kept to a bare minimum to keep simplicity, but there is the use of opacity at 0:14 as the text appears, the previous line fades. At 0:31 the text is no longer appearing as a line, but as individual words which emphasises the staccato in which the speech is delivered. 1:16 is the part which sticks out the most to me, as the visual representation of the man's laughter is completely different from the rest of the clip, and the fast spinning and movement of the 'ha's' could also represent the character's insanity.
This is my first piece of independent research into kinetic typography, and even though this clip isn't as impressive as some I have been looking at, it is all still very impressive as at the minute, I am only able to make coloured squares move across the page! This is quite simple in the fact that it sticks to the same font throughout, with the same two colours. The main two features that the clip seems to focus on is the spatial movement of the text moving from background to foreground and vice versa, and rotation, which at times can be disorientating!!
