Monday, 6 December 2010

Kinetic Typography... Psychiatric Answering Machine



I think this is a fantastic piece of kinetic typography, in terms of the visual and the concept which is quite humourous. There are a few
The type used is the same as the narration being played, and the main words throughout are highlighted in red. The visual style of the clip is like a mind map with the different phone options branching off. The animation of each phone option represents the action being described, for example at 0:08 'If you are an obsessive compulsive press 1 repeatedly', the animation for this is multiple different sized, black and white 1s moving between background and foreground - as if the number one button is being pressed continuously.
I also like at 0:15 'Multiple Personality Disorder', which is represented by the word personality in 4 different fonts.

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