Kinetic Typography... Mad World

I am not posting this because it is something I love (although I do love the song), it isn't one of the greatest clips I have watched, but this is a whole new world to me and I am investigating into different techniques used which can begin to inform my own work.
At 0:06 where the cut out letters appear spelling the title of the track used and the artist, I quite like this, and never thought of incorporating 'real' elements instead of only digital type... if that makes sense?
Again, something I am noticing a lot is the animation reinforcing different words, such as at 0:23, the word bright, being in yellow, when on the whole the text is grey.