The way Auchentoshan is marketed on their website still preserves the traditional, high quality standard but, visually this could appeal to a younger audience. The website has a page on how to enjoy Auchentoshan, including cocktails, drinking it neat (on the rocks) and how it can accompany food, extremely handy for people like me, who have no idea. Also on the site shows the process in the distillery including animations, which are narrated, and the user can navigate through each stage of the process, I found this really interesting, as again, its not something I am knowledgeable about.
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