Monday, 7 March 2011

YCN... Packaging Research (Dragon Rouge 4)

- Cruzan, Rum



Still looking at the Dragon Rouge consultancy, this is Cruzan the brief set for Dragon Rouge 'Our task was to make Cruzan the premium rum for a consumer looking not for wild partying, but to enjoy good times with a high quality drink.'

I think quality is the word that comes to mind when I look at the labelling for these bottles, they aren't for the young drinkers who are stereotypically seen to drink for 'wild partying' but maybe a few drinks on an evening among friends, or after a hard days work.


No comments:

Post a Comment