YCN... Analysis of Survey Results

Of all the people I sent the survey out to; only 10 replied.
- 70% were male.
- 30% were female.

There was a fair range in my target audience '25-35', however, 2 slipped through the net, one aged 20 and one 43. However, both are younger ages than the current client age range.

70% of the respondents had neither tried or heard of Glayva. 20% had tried it, and 10% had heard of it.

100% said they would try a liqueur trade marked as 'the best liqueur in the world'.

From the description of Glayva, 80% said it sounded appealing, leaving 20% who disagreed, the reasons given were;
- 'I'm not a fan of whisky liqueurs because they are usually too sweet.'
- 'Not a whisky fan.'
The question stated for those who the drink did not appeal to, to list why, however some people listed reasons of why it was appealing, these reasons included;
- 'The exotic ingredients sound good.'
- 'I like other spiced liqueurs.'
- 'The combination sounds appealing.'
- 'I always like to try new things. It isn't the alcohol but flavors that attract me. If it was the other way, I'd drink vodka.'
- 'I like the idea of tangerine being used in a whisky.'

50% said they would drink Glayva neat. Apple and lemonade were the most popular choice for Glayva and mixer, followed by Ginger Ale and Cranberry, 20% said they wouldn't consider any of these. Other suggestions included;
- 'Coke.'
- 'Pepsi.'
- 'Boost or Tuborg! Kidding. Red bull?'
- 'I'd consider a lot of things including most citrus and some of the same mixers used with tequila.'
- 'Depends on it's taste.'

80% said a free sample would attract them to trying Glayva. 50% said packaging and comments/reviews would attract them. 40% replied a discount voucher would entice them into trying the drink, 20% said an advert, and 10% said a competition.
Other suggestions put forward were;
- 'Girls.'
- 'Less sweet.'

70% of people said they drink at home, followed by the pub as the next most popular choice, then bars then clubs.
Another suggestion was;
- 'Homes of friends.'

70% said they drink at Wetherspoons, 30% said they drink at the Slug and Lettuce, 20% said they drink at none of these places, but a suggestion was;
- 'Frankie and Benny's, and Browns.'

60% said as consumers they prefer to be engaged by TV adverts, the next most popular choice was Facebook group, Poster, Internet banner and Email was the joint third choice, followed by website and iPhone app, then Radio Ad and Text. Nobody picked pamphlet.