Saturday, 5 March 2011

YCN... Packaging Research (Dragon Rouge 2)

- Martell L'or, Cognac.


Also by the Dragon Rouge design consultancy. The brief that lead to this creation was for the launch of an 'ultra-premium product that would embody the essence of Martell cognacs'.

This bottle is such an innovative, bespoke design, it really communicates the idea of a luxury, product. It is a far cry from the usual bottle designs, a cylindrical, whole, form. The curved shape and rounded cut-out, tied in with the leafy patterns send out a signal of elegance, and femininity.

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