YCN Supplied Artwork...

Supplied along with the brief is the artwork to be used with the response:

The logo, to me has conflicting styles, the main serif type suggests traditional which fits the current market and association with Glayva, the word liqueur in the sans serif type, and the large orange sans serif G gives a more contemporary feel, the look Glayva is aiming for to succeed in attracting a new audience.

This shows the logo in context, and to me this drink screams 'old man!'. This definitely needs a revamp if it is going to attract a younger audience.