From the questions;
- What would attract you to buy/try Glayva?
A free sample was the most popular answer, suggesting a free taster event should be held somewhere to begin to raise awareness. Comments/reviews were the joint second most popular answer, but this would occur from the sampling, also packaging was another answer, this was decided by my creative team as soon as we saw the bottle. And we decided that this was definitely something to look at. A discount voucher was chosen by nearly half of the respondents, this is definitely something to consider.
- Do you drink at any of the following chains or franchises?
Wetherspoons was the most popular answer, this could mean a suitable location for a promotional testing event.
- What means of promotion do you prefer to engage with as a consumer?
TV ad was the most popular answer, with our previous module on After Effects, this is a possibility. A Facebook Group was the next most popular answer, this is definitely possible, but does not exploit our creative skills as such, as the groups are standard formats. Email, Internet banner and poster were the next set of top answers, these combine print and digital and we can exploit all of our creative skills.
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