Monday 7 March 2011

YCN... iPhone App Research


- Drinkspiration by Absolut





* Features cocktails categorised by; taste, colour, weather, trends, location, bar vibe...
* World trend list.
* Personal order list.

Rating: *** out of 5 based on 26 ratings.

Name is a great play on the word inspiration, as the app offers inspiration to the drinker depending on the taste they are after, the weather etc. The text used for the button is baded on the existing brand identity so it can be recognised. The interface is easy to navigate, and the visuals are appealing.

- Bacardi Flavours App






* Locate nearby bars, pubs.
* Live stream of Bacardi Radio.
* Bacardi Cocktail recipes.

Rating: *** out of 5 based on 6 ratings.

Cool visuals, easy to navigate app, I like the idea of Bacardi radio, opens up the target audience for the app to music lovers too!

- Bacardi Mojito App









* Practice the techniques of making a mojito on the phone itself.
* View recipe either step by step, or watch in auto play.

Rating: *** out of 5 based on 146 ratings.

I love the design for this app, although it is slightly lacking in content due to the focus of the subject matter, the visuals are fantastic. The interactive element is quite cool too, using the movement sensors in the phone to reenact making a cocktail.

- Bar Skills App




* Tests memory, speed and accuracy whilst serving cocktails on the phone.
* Recipes for various Bacardi based drinks.

Rating: ** out of 5 based on 1945 ratings.

From the other apps I have seen, this is not as visually eyecatching. However, I do like the design for the app button, the colours work well, and are the scheme used throughout the app, the design itself is simple and clear of the subject matter.

No comments:

Post a Comment