7. Ident

Screen shots from E4 idents:
To sum the idents up, they are bright and innovative, and have a fun, entertaining element to them which suits the tone of voice for the channel.

Moving E4 idents:

These are idents for Channel 4 - famous for its innovative response, I love the extreme to which scale is pushed to create those few seconds where the elements do read the number 4 but within seconds they are just separate elements again:

   

 I have only just noticed on this one - even though I have seen it hundreds of times- where the 4 is!

   

 And of course the very sneaky April's Fool idents: