I hired a DVD out from the library which features motion graphics for commercials, music videos, virals, short films and more... Below I have posted some of my favourite features from the DVD.
by John Nolan
This advert is fantastic! The first time I watched it I was extremely nervous for the mouse, until he winks (0:21) and it is clear that the advert will not have an ill fated end. The concept is great, and unlike any other cheese advert out there. The real mouse that is featured in the advert took months to source, and is called 'Sniffles'. The other mouse was sculpted using silicone and fibreglass, and was double the size of Sniffles which featured radio controlled components. Each hair of the mouse was placed in the silicone skin individually by a Creature FX Painter. The set was built in the home of John Nolan, in his kitchen.
Software: After Effects and Final Cut Pro.
- Black Eyed Peas - Boom Boom Pow
Directors: Matthew Cullen and Mark Kudsi
This video features some really cool motion graphics, the band was recreated digitally using scans of their faces. 'The biggest technical challenge was bridging the gap between the custom programs developed in-house with Motion Theory's existing Maya and rendering pipeline to combine all the digital assets including the mo-cap data'.
Software: Maya, mental ray, Nuke, After Effects, Processing, Photoshop, ZBrush, Facial Capture, Motion Builder, C++, Open GL and Flame.
(From this long list of programs it was clearly a complicated and technical process.)
- The Rethink Scholarship
Directors: Rory O'Sullivan and Taran Chadha
This is a really clever idea and uses a hands on approach to creating design for screen, the idea had to work correctly quickly in order to avoid wear and tear on the different pages.
Software: Final Cut
Aides "Graffiti"
Director: Yoann Lemoine
This is a totally different take on campaigns for AIDES, this viral has had over 3 million hits on Youtube and was even featured on E4's programme Rude Tube. It has been created in a humourous way for an otherwise serious issue. I especially like the way the film incorporates, a real scene (the toilets) with animation (the graffiti).
Software: After Effects
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