Dictate your own colour scheme

BBC have acknowledged that people who are partially sighted, struggle with some websites and launched a trial site called MyDisplay allowing the user to change the colours, font size and font.

Colours for my target audience

I have been looking into colours that the older generation may prefer/ be able to see. My font choice will be influenced by what would be easier for someone who may be partially sighted to read.

I found a forum on designerstalk.com that helped to solve this problem...

These logos are quite bright and eye catching. I think the age UK logo would be an easier logo to read. The Help The Aged logo looks quite sinister, as the association of yellow for me is a hazard or warning. The font for age UK looks quite friendly compared to Age Concern, as it is quite rounded without any sharp serifs.

This is a friendly looking logo for Saga, an over 50s insurance, travel magazine to accompany a very user-friendly website:

Then I found this little gem:

A PDF for a web designer who kindly posted it to the forum...

9. Launch

Here is the extremely cheesy launch for Channel 5:

 

Here is the Channel 4 launch:

8. End Programme Screen (Closing Branding)

Here is an example from the BBC:

The guidelines are as follows:

• Be the correct version of the animated 'BBC Productions' logo
• be white of black only
• be centred wherever possible
• appear over the same background as the other programme credits, or over black
• not use dropped shadow.

This is the spec for Channel 4 end credits:

7. Ident (Non Channel 4)

Channel Dave: This is a film ident, with the Dave logo appearing on the side of the cars, and using Dave 1 as the reg. plate. Plus the flag! BBC Three: I am a huge fan of the BBC idents, they are memorable and captivating and a great way of promoting the channel brand! I can remember this one from 2008, it isn't film like the Dave one, but it just goes to show a clever animation can be just as effective: My absolute favourite, nothing too fancy, no crazy effects, just a catchy, familiar jingle and some strange creatures nodding their head and singing. With 3D text (THREE) in the background, with a plain dark blue backdrop and some kind of spotlight: Another from the blob series, with the voice of Andy from Little Britain: This is a funny one, I am not quite sure what it's supposed to mean, but these are little old lady blobs who go to church: Another Little Britain themed one - promoting the channel and the programme: This is a BBC 2 ident that takes me back to my child hood, the fluffy squeaky dog type thing! Again, like the recent BBC 3 ones, the background is very simple, no laser beams, just an animated fluffy 2!

7. Ident

Screen shots from E4 idents:
To sum the idents up, they are bright and innovative, and have a fun, entertaining element to them which suits the tone of voice for the channel.

Moving E4 idents:

These are idents for Channel 4 - famous for its innovative response, I love the extreme to which scale is pushed to create those few seconds where the elements do read the number 4 but within seconds they are just separate elements again:

   

 I have only just noticed on this one - even though I have seen it hundreds of times- where the 4 is!

   

 And of course the very sneaky April's Fool idents:

 

6. In-programme pointer

Showing programmes, now and next:

This is in the same E4 style and works with the brand, it is a good way to show what will be on and what's on next - although most TV's now have in-built EPGs.

From 0:10 to 0:31 this shows the in-programme pointer and how it is animated:

These are stills from the Channel 4 in-programme pointer: