'A morphology is the study of the structure and form of a language system, including inflection, derivation, and the formation of compounds. In this book, a morphology is presented for the study of the language of motion-graphics design...
The functioning components of the morphology are its various attributes and variables. Generally, the variables cover a spectrum of possibilities for each attribute. Some describe a range, others are distinct opposites. Hierbert describes this as a contrast continuum. Barthes used the term "binary opposition". It is a way of thinking not only about design, but about life. For example, considering the human attribute of "feeling", we do not really understand the variable "happy" until we understand "sad".'
Research taken from Motion Design - Moving Graphics for Television, Music Video, Cinema and Digital Interfaces by Matt Woolman.
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