This is a completely different approach to a logo to those I have looked at already. It's very bright, colourful and vivid and the clashing colours really draw your eyes to look. The variety in colour and the different patterns could reflect the variation of events that occur at the Southbank Centre, as it is an arts centre there are exhibitions by known artists, prisoners, music events... It hosts a number of events.
I do think this is much more inviting and friendly looking, the others are maybe too sophisticated. The colourful theme gives a family friendly vibe too.
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