Tuesday, 18 October 2011

Don't Assume Motion Advertisements

This is for the same campaign in the previous post, 'If you see something, say something.' The latest update of the MTA's award-winning security awareness campaign, launched in April 2011, includes four 15-second television commercials, newspaper print ads, and posters on subways, buses and trains. It was created by MTA ad agency Korey Kay & Partners.


Another version: The style of these adverts although they aren't visually sinister, psychologically it can have an effect as it leaves the viewer wondering what will happen next - why did the man walk off leaving the bag? What's in the bag? More importantly, they are all men in these commercials! Sexist?

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