Tuesday 18 October 2011

Don't Assume Motion Advertisements

This is for the same campaign in the previous post, 'If you see something, say something.' The latest update of the MTA's award-winning security awareness campaign, launched in April 2011, includes four 15-second television commercials, newspaper print ads, and posters on subways, buses and trains. It was created by MTA ad agency Korey Kay & Partners.


Another version: The style of these adverts although they aren't visually sinister, psychologically it can have an effect as it leaves the viewer wondering what will happen next - why did the man walk off leaving the bag? What's in the bag? More importantly, they are all men in these commercials! Sexist?

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