Wednesday, 19 October 2011

Guggenheim



Another simple logo, pure text, black and white and minimal. The G's are very similar to the logo used by Gucci with the two G's overlapping but facing opposite directions.





Even by applying the logo to this pack of pencils transforms the product entirely. It's not just any pack of pencils...


The only time the Guggenheim changes it's identity is for the Children's section and it's for education/pronunciation purposes.

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