Love Marks

I haven't really understood what this company are about yet I found them through the Saatchi and Saatchi site, but I did like the diagram to demonstrate what they are about.

'Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?And we came up with the answer: Lovemarks. The future beyond brands.'

I think it is a site where people can nominate their favourite brands or something...