Feedback from Peers...

After representing where I have got up to these were some of the suggestions made by peers that I had got written down:

- Include some kind of web element... I agree with this as at the minute the shops are extremely exclusive, and including a website means the target audience can be opened up much further.

- Look book... This would be a great idea to show off stocks and styles.

- Mock up the shop... This would be incredibly time consuming but a great idea.

- Using a coat hanger as a form of packaging... Hmm not sure, although if I had time to experiment with wire bending etc. it could work well.

- Clear packaging - to promote the contents... Interesting idea, but would need to include some kind of logo.

- For each era have an idol from that time as the 'face' of the shop... Great idea, I think this would be really interesting to work with.

- Transparent bag - with 'face' on which can be held against person's shoulders to morph on to body... Interesting idea, not sure I want to use plastic bags, due to the cheap and nasty connotation it makes me think of.

Absolute Vintage...

"The best vintage shop in London" by In style Magazine 2008.

Absolute Vintage has one of the largest vintage shoe and bag collections in the UK. It is renowned for having over 1,000 pairs of shoes in stock, all arranged by colour. There is every style and every shade of colour imagineable, they say 'if you can't find it here, it doesn't exist!'. The blend of variety and low prices make it a shoppaholic's heaven... and making it almost an impossibilty to purchase just one pair.

The design of this makes me think of a World War 2 poster. It almost seems slightly American too with the Union Jack being used as the background, as a lot of the American war posters featured their flag, to show their patriotism.

I have noticed with a lot of the Vintage shop logos, a scripted typeface is normally the style of the text used.

The Cloth House...

The Cloth House is a fabric emporium in London that sells cloths that come from all over the world. It isn't the shop itself that I am particularly interested in, although the shop front is really nice, and looks like an old fashioned shop, what I am drawn to is the logo, which has a 1920's, vintage feel to it. This is the kind of style I would like my logo to be like, in some kind of frame, to make it look almost like an old photo frame or mirror. The fonts used are great, I probably wouldn't use so many different ones in one design, but it does actually look really good.

Steptoes Dog Vintage Wares

This is a Vintage Shop in Leeds called Steptoes Dog Vintage Wares:
Steptoes Dog Antiques,164 Kirkstall Hill, Leeds,LS4 2SX,UK

The shop sells a range of vintage, retro and unique clothing, accessories for women, with a section for men and children too. Their are a variety of other items that can be bought (e.g. pottery, silverware, books, textiles). As well as a shop in Leeds, the items are available online too, there is a sister online site called Ninetynine gifts.
There is a blog which features posts on the latest items and developments in both ninetynine gifts and Step Toes and also a Facebook page where vintage events are posted up, and new items.

The most important part of this is the logos, visually different, but keeping the same font (Cooper Black Std.) and colour, keeps it uniform and recognisable, which is always useful for a brand, in terms of exposure and brand awareness. However, the two logos are significantly different, the first is the case of the type, ninetynine gifts is all lower case which makes it informal and tied in with the style of the font, which although it was produced in the early 20th century by Oswald Bruce Cooper, it does still have a contemporary feel to it. The roundness of the lettering gives it almost a fun feel and I think it suits the gift shop but not as much the shop itself. Although, the uppercase letters at the start of each word makes it a lot more formal, which in my opinion is a more suitable tone for a vintage shop.

The colours for the decoration in each logo are different, in the first example, there is the botanical design overlayed in a lighter grey which runs from the gap in the two words to the left of the words which gives flow to the text, which is split into two by the words Vintage Wares (in a marroon colour, which has a vintage effect) running through, I am not quite sure if this looks right, and it doesn't make me read the text in the order it should be in. The decoration for the gift shop logo is much more colourful and makes me think of party streamers and fun occasions, which suits a gift shop identity.

Seventies Music...

Although it may not effect the design aspect of my work, in trying to create the ultimate vintage experience I want to look into different aspects of each era as previously stated, music is an important part of any era...


The Top 100 Seventies Singles CD:

	The Top 10 Singles of 1970
1.	"Bridge Over Troubled Water" - Simon And Garfunkel
2.	"American Woman" - The Guess Who
3.	"Get Ready" - Rare Earth
4.	"Band Of Gold" - Freda Payne
5.	"Raindrops Keep Fallin' On My Head" - B.J. Thomas
6.	"ABC" - The Jackson 5
7.	"Let It Be" - The Beatles
8.	"(They Long To Be) Close To You" - Carpenters
9.	"Mama Told Me Not To Come" - Three Dog Night
10.	"War" - Edwin Starr

	The Top 10 Singles of 1971
1.	"Joy To The World" - Three Dog Night
2.	"It's Too Late" - Carole King
3.	"How Do You Mend A Broken Heart" - Bee Gees
4.	"Indian Reservation" - The Raiders
5.	"One Bad Apple" - The Osmonds
6.	"Go Away Little Girl" - Donny Osmond
7.	"Just My Imagination (Running Away With Me)" - The Temptations
8.	"Take Me Home, Country Roads" - John Denver
9.	"Maggie May" - Rod Stewart
10.	"Knock Three Times" - Dawn

	The Top 10 Singles of 1972
1.	"American Pie" - Don McLean
2.	"Alone Again (Naturally)" - Gilbert O'Sullivan
3.	"Without You" - Nilsson
4.	"Brand New Key" - Melanie
5.	"I Gotcha" - Joe Tex
6.	"Daddy Don't You Walk So Fast" - Wayne Newton
7.	"Let's Stay Together" - Al Green
8.	"The First Time Ever I Saw You Face" - Roberta Flack
9.	"Brandy (You're A Fine Girl)" - Looking Glass
10.	"Lean On Me" - Bill Withers

	The Top 10 Singles of 1973
1.	"Tie A Yellow Ribbon Round The Ole Oak Tree" - Dawn featuring Tony Orlando
2.	"Bad, Bad Leroy Brown" - Jim Croce
3.	"Crocodile Rock" - Elton John
4.	"My Love" - Paul McCartney & Wings
5.	"Let's Get It On" - Marvin Gaye
6.	"Touch Me In The Morning" - Diana Ross
7.	"Delta Dawn" - Helen Reddy
8.	"Playground In My Mind" - Clint Holmes
9.	"Killing Me Softly With His Song" - Roberta Flack
10.	"Me And Mrs. Jones" - Billy Paul

	The Top 10 Singles of 1974
1.	"The Way We Were" - Barbra Streisand
2.	"Come And Get Your Love" - Redbone
3.	"Seasons In The Sun" - Terry Jacks
4.	"Show And Tell" - Al Wilson
5.	"Love's Theme" - The Love Unlimited Orchestra
6.	"The Loco-motion" - Grand Funk
7.	"Bennie And The Jets" - Elton John
8.	"You Make Me Feel Brand New" - The Stylistics
9.	"Sunshine On My Shoulders" - John Denver
10.	"T.S.O.P. (The Sound Of Philadelphia)"" - MFSB featuring The Three Degrees

	The Top 10 Singles of 1975
1.	"Love Will Keep Us Together" - Captain & Tennille
2.	"Rhinestone Cowboy" - Glen Campbell
3.	"Fame" - David Bowie
4.	"Shining Star" - Earth, Wind and Fire
5.	"My Eyes Adored You" - Frankie Valli
6.	"Thank God I'm A Country Boy" - John Denver
7.	"Philadelphia Freedom" - Elton John
8.	"One Of These Nights" - Eagles
9.	"Pick Up The Pieces" - Average White Band
10.	"At Seventeen" - Janis Ian

	The Top 10 Singles of 1976
1.	"Disco Lady" - Johnnie Taylor
2.	"Don't Go Breaking My Heart" - Elton John and Kiki Dee
3.	"Play That Funky Music" - Wild Cherry
4.	"Tonight's The Night" - Rod Stewart
5.	"Kiss and Say Goodbye" - The Manhattans
6.	"Silly Love Songs" - Paul McCartney and Wings
7.	"A Fifth Of Beethoven" - Walter Murphy
8.	"Love Machine (Part 1)" - The Miracles
9.	"50 Ways To Leave Your Lover" - Paul Simon
10.	"December, 1963 (Oh, What A Night)" - The Four Seasons

	The Top 10 Singles of 1977
1.	"You Light Up My Life" - Debby Boone
2.	"I Just Want To Be Your Everything" - Andy Gibb
3.	"Evergreen" - Barbra Streisand
4.	"Undercover Angel" - Alan O'Day
5.	"I Like Dreamin'" - Kenny Nolan
6.	"Dancing Queen" - Abba
7.	"Torn Between Two Lovers" - Mary MacGregor
8.	"Higher And Higher" - Rita Coolidge
9.	"Best Of My Love" - The Emotions
10.	"Southern Nights" - Glen Campbell

	The Top 10 Singles of 1978
1.	"Night Fever" - Bee Gees
2.	"Shadow Dancing" - Andy Gibb
3.	"Stayin' Alive" - Bee Gees
4.	"Kiss You All Over" - Exile
5.	"Three Times A Lady" - Commodores
6.	"Boogie Oogie Oogie" - A Taste of Honey
7.	"Baby Come Back" - Player
8.	"Emotion" - Samantha Sang
9.	"You're The One That I Want" - John Travolta & Olivia Newton-John
10.	"Grease" - Frankie Valli

	The Top 10 Singles of 1979
1.	"My Sharona" - The Knack
2.	"Le Freak" - Chic
3.	"Do Ya Think I'm Sexy?" - Rod Stewart
4.	"Bad Girls" - Donna Summer
5.	"YMCA" - Village People
6.	"Reunited" - Peaches and Herb
7.	"Ring My Bell" - Anita Ward
8.	"I Will Survive" - Gloria Gaynor
9.	"Too Much Heaven" - Bee Gees
10.	"Hot Stuff" - Donna Summer

Artists:

POP

- Kate Bush

- Brotherhood of Man

- Eric Carmen

- Carpenters

- Cher

- The Kiki Dee Band

- Neil Diamond

- Roberta Flack

- The Four Seasons

- Art Garfunkel

- Englebert Humperdink

- Billy Joel

- Elton John

- Tom Jones

- Lulu

- Barry Manilow

- Paul McCartney

- Olivia Newton-John

- Donny Osmond

- Leo Sayer

- Simon and Garfunkel

- Ringo Starr

- Cat Stevens

- Rod Stewart

- Barbara Streisand

- Tina Turner

DANCE AND R&B

- Abba

- Beegees

- Blondie

- Chairman of the Board

- Natalie Cole

- Commodores

- First Choice

- Four Tops

- Aretha Franklin

- Marvin Gaye

- Gloria Gaynor

- Hot Chocolate

- Michael Jackson

- Jackson 5

- KC and the Sunshine Band

- Chaka Khan

- Johnny Nash

- Billy Ocean

- Diana Ross

- Sister Sledge

- Spinners

- Donna Summer

- Temptations

- Village People

- Stevie Wonder

ROCK AND ROLL:

- Ace

- Aerosmith

- Bad Company

- Bad Finger

- Bay City Rollers

- Pat Benetar

- Blue Oyster Cult

- Boston

- David Bowie

- Eric Clapton

- Alice Cooper

- Creedence Clearwater Revival

- Crosby, Stills and Nash

- Dire Straits

- The Doors

- Doctor Hook

- Bob Dylan

- Eagles

- Firefall

- Fleetwood Mac

- Free

- Genesis

- Guess Who

- George Harrison

- Jethro Tull

- Janis Joplin

- Kansas

- John Lennon

- Lynryd Skynryd

- Meatloaf

- Steve Miller

- Moody Blues

- Van Morrison

- Pink Floyd

- Iggy Pop

- Elvis Presley

- Queen

- Lou Reed

- Rolling Stones

- Roxy Music

- Santana

- Slade

- Status Quo

- T. Rex

- Van Halen

- The Who

- Yes

- Neil Young

- ZZ Top

I think it's quite clear from the list my preferred genre from this era, mainly because it is what my parents listened to.

The music list will go towards what I will propose for the shop, as I am designing the printables, and proposing the rest of the concept for the other decisions.