Another simple, almost corporate looking logo. Clear, concise 'does what it says on the tin'. I thought Saatchi and Saatchi may have been behind the branding for this, but there is no information to support this. I was most surprised by this logo, because of it's fantastic, if not expensive location in Chelsea, so I was expecting a scripted, fancier logo than this one. I will be honest, I don't like it.
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