Safer Neighbourhoods

This is a campaign from the Safer Neighbourhood scheme that ran for 4 weeks in London and the aim was to raise the people of London the role of the Safer Neighbourhood team - particularly in the form of officers patrolling by foot in an attempt to learn the areas and be closer to the public.

This idea has been conveyed cleverly in the use of footprints to build up the images featured in the posters, its really effective against the white background. And the main text is clear and legible, the use of 'More Chance of Getting Caught' in red makes the type stand out almost as a warning to offenders or those about to offend. The direct tone also seems as though the poster is speaking to the viewer, and the use of short sentences gives it a short, snappy punch.