That time of year again where I want to go to Alton Towers... I just love this blipvert!
Tuesday, 9 August 2011
Thursday, 21 July 2011
Friday, 1 July 2011
Monday, 6 June 2011
Idents
Here's the kind of thing I would like to do:
Simple, yet effective and short - 2 images with sound - world famous.
Another, well recognised but incredibly simple ident - from Men in Black.
Wednesday, 25 May 2011
Saturday, 21 May 2011
Advertising on the Underground
One of my proposals is advertising on the Underground, so I have looked into what formats are available. I found that the 48 sheet will be most appropriate.
Taken from CBS Outdoor:
48 Sheet
'The flagship site on the Underground; cross-track 48 Sheets are arguably the most important media property in the UK. Of course they deliver stature, they are large and consumers are a matter of feet away but also add to this the quality and weight of the Underground audience.
However, the true strength of Underground 48s lie in their ability to drive public awareness and debate in London. Demonstrated through various case studies such as the ‘Time To Consider’ campaign – whether you have long copy or a very simple creative execution, commuters welcome the stimuli and will spend time actively consuming your ad both on the platform and beyond.
So when the solution is right in front of you, why would you consider anything but cross-track advertising?'
This is only in Landscape format.
Taken from CBS Outdoor:
48 Sheet
'The flagship site on the Underground; cross-track 48 Sheets are arguably the most important media property in the UK. Of course they deliver stature, they are large and consumers are a matter of feet away but also add to this the quality and weight of the Underground audience.
However, the true strength of Underground 48s lie in their ability to drive public awareness and debate in London. Demonstrated through various case studies such as the ‘Time To Consider’ campaign – whether you have long copy or a very simple creative execution, commuters welcome the stimuli and will spend time actively consuming your ad both on the platform and beyond.
So when the solution is right in front of you, why would you consider anything but cross-track advertising?'
This is only in Landscape format.
Friday, 20 May 2011
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