Proper Propaganda

A counter terrorism poster by the Met Police.

Rationale: Umbrella Statements

- A layout investigation of images with a focus on branding, identity and promotion.
- An image driven investigation of branding and identity with a focus on print and screen.
- A photographic investigation of branding/identity and promotion with a focus on motion graphics and print.
- An image driven investigation of branding, identity and promotion with a focus on motion graphics and print.
- A type and image driven investigation across print and screen based media with a focus on branding, identity and promotion.

Final (but not set in stone) statement:
- A layout driven investigation across print and screen based media with a focus on branding, identity and promotion.







by Venture Three

Rationale: Clarification

Things I Want To Do:

- Branding
- Identity
- Live briefs.
- Stay positive.
- More work placements.
- Enter competition briefs.
- Motion.
- Attend networking events.
- Create my own identity.
- Build a website.
- Print.

Things I Want To Achieve:

- Create a strong, professional portfolio.
- Get a job.
- More confidence in my work.
- A good grade in June.
- Get a set of contacts.
- A decent dissertation work.
- Learn more software.
- Learn Italian.
- Experiment more with After Effects.
- See my work professionally printed.

Rationale: Clarification

Thing I Want To Do:

Skills:
- Book binding
- Illustration
- Web
- InDesign
- Presentation

Processes:
- Advanced Print
- Drawing

Product:
- Award
- A First!
- Recognition
- More placements

Things I Need To Do:

Skills:
- Negotitation (with client)
- Illustrator
- Photoshop
- After Effects
- Flash
- Image
- Type
- Punctuality
- Time Keeping

Processes:
- Print
- Screen
- Layout

Product:
- Portfolio
- Own branding
- Website
- Business Cards
- Contact list

Statement of Intent

The briefs I have selected support my interest in Branding and Promotional Campaigns. This is for both screen and print, and from previous briefs the two can go hand in hand, but I still don't feel quite as focused as I envisioned I would be in the third year, hence being stuck between screen and print.

I love the quality and tactile features of printed media, I like being able to hold my design and feel it in my hand. I like to create work that could be put on a wall like poster prints or kept like business cards, this is the kind of thing I have enjoyed creating in the past. But I equally like to see things move and transform, hence my love for screen!

I aim to start looking at After Effects more creatively and exploiting the program to my advantage, as in the second year I found After Effects was limiting my creative potential; I had the ideas in my mind, but I didn't know how to create them on screen. I have to learn to get past this and see my ideas through instead of changing my mind to something that's easier to do. Instead of dipping my toe in the ocean, I just have to dive in, it's now or never.
I need to improve my Illustrator skills too! Again, I have let Illustrator limit me, and I always used to use Photoshop, but this year it's all about the vectors!

I want to take advantage of the live briefs coming in to the studio - without getting myself too stressed! The opportunity to do this is really exciting, and great practice, at producing for a real client.

There is so much I would like to get out of this year, firstly, a good grade. A better than good grade. A strong portfolio that successfully communicates who I am as a designer. My own identity and branding, this way I can put myself out there and hopefully get some work. And more placements, not just with Urban Feather but a variety of places.

Thinking Juice

4Creative