What Is The Problem?

- TV Channel needs to target over 60's without being patronising (how can I do this?)
- The tone of voice is mischievous and challenging (should not offend) but how far can this be pushed?
- How can the channel stand out from existing channels?
- How to create something fresh, but at the same time be appealing to the target audience (over 60's).
- My work has to be BETTER than everyone else.