I have been looking into colours that the older generation may prefer/ be able to see. My font choice will be influenced by what would be easier for someone who may be partially sighted to read.
I found a forum on designerstalk.com that helped to solve this problem...
These logos are quite bright and eye catching. I think the age UK logo would be an easier logo to read. The Help The Aged logo looks quite sinister, as the association of yellow for me is a hazard or warning. The font for age UK looks quite friendly compared to Age Concern, as it is quite rounded without any sharp serifs.
This is a friendly looking logo for Saga, an over 50s insurance, travel magazine to accompany a very user-friendly website:
Then I found this little gem:
A PDF for a web designer who kindly posted it to the forum...
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