Looking at Type and Layout

It's been a while since I have looked at pure type! So to help me get inspired for this Bloc+Blur brief I will be looking at type and layout pieces.

This one is brilliant, I found it on Google Images but it linked me to a previous LCA BAGD students blog, its by someone from Amsterdam called Toko I believe:

Simplicity at its finest, a plain sans serif font which looks like Helvetica, pure white type on a black background, but with the type shifted vertically. Genius.