Statement of Intent

The briefs I have selected support my interest in Branding and Promotional Campaigns. This is for both screen and print, and from previous briefs the two can go hand in hand, but I still don't feel quite as focused as I envisioned I would be in the third year, hence being stuck between screen and print.

I love the quality and tactile features of printed media, I like being able to hold my design and feel it in my hand. I like to create work that could be put on a wall like poster prints or kept like business cards, this is the kind of thing I have enjoyed creating in the past. But I equally like to see things move and transform, hence my love for screen!

I aim to start looking at After Effects more creatively and exploiting the program to my advantage, as in the second year I found After Effects was limiting my creative potential; I had the ideas in my mind, but I didn't know how to create them on screen. I have to learn to get past this and see my ideas through instead of changing my mind to something that's easier to do. Instead of dipping my toe in the ocean, I just have to dive in, it's now or never.
I need to improve my Illustrator skills too! Again, I have let Illustrator limit me, and I always used to use Photoshop, but this year it's all about the vectors!

I want to take advantage of the live briefs coming in to the studio - without getting myself too stressed! The opportunity to do this is really exciting, and great practice, at producing for a real client.

There is so much I would like to get out of this year, firstly, a good grade. A better than good grade. A strong portfolio that successfully communicates who I am as a designer. My own identity and branding, this way I can put myself out there and hopefully get some work. And more placements, not just with Urban Feather but a variety of places.